91,70 €
101,89 €
-10% with code: EXTRA
Undressing the Ad; Reading Culture in Advertising
91,70 € 
- We will send in 10–14 business days.
Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structure…
101.89
/images/books/4453075/9780820437552.jpg)
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 0820437557
- ISBN-13: 9780820437552
- Format: 15.4 x 22.9 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Undressing the Ad; Reading Culture in Advertising (e-book) (used book) | bookbook.eu
Reviews
Description
Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.EXTRA 10 % discount with code: EXTRA
91,70 €
101,89 €
We will send in 10–14 business days.
The promotion ends in 21d.09:02:25
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 0820437557
- ISBN-13: 9780820437552
- Format: 15.4 x 22.9 x 1.7 cm, minkšti viršeliai
- Language: English English
Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.
Reviews