280,79 €
311,99 €
-10% with code: EXTRA
Understanding Media Users
280,79 € 
- We will send in 10–14 business days.
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, an…
311.99
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- Author: Wilson
- Publisher: John Wiley & Sons
- ISBN-10: 1405155663
- ISBN-13: 9781405155663
- Format: 15.2 x 22.9 x 1.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.- examines the relationship between media and audiences by one of the world's leading media scholars
- provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
EXTRA 10 % discount with code: EXTRA
280,79 €
311,99 €
We will send in 10–14 business days.
The promotion ends in 22d.20:43:58
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Wilson
- Publisher: John Wiley & Sons
- ISBN-10: 1405155663
- ISBN-13: 9781405155663
- Format: 15.2 x 22.9 x 1.8 cm, kieti viršeliai
- Language: English English
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.
- examines the relationship between media and audiences by one of the world's leading media scholars
- provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Reviews