- We will send in 10–14 business days.
/images/books/5737499/9781137544247.jpg)
- Author: W Fred Van Raaij
- Publisher: Palgrave Macmillan
- ISBN-10: 1137544244
- ISBN-13: 9781137544247
- Format: 14 x 21.6 x 1.8 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.00:52:44
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: W Fred Van Raaij
- Publisher: Palgrave Macmillan
- ISBN-10: 1137544244
- ISBN-13: 9781137544247
- Format: 14 x 21.6 x 1.8 cm, hardcover
- Language: English English
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
Reviews