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- Publisher: Psychology Press
- ISBN-10: 0805817301
- ISBN-13: 9780805817300
- Format: 16.2 x 23.6 x 3.7 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Understanding Consumer Decision Making (e-book) (used book) | bookbook.eu
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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.EXTRA 10 % discount with code: EXTRA
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- Publisher: Psychology Press
- ISBN-10: 0805817301
- ISBN-13: 9780805817300
- Format: 16.2 x 23.6 x 3.7 cm, hardcover
- Language: English English
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Reviews