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- Author: D Yang
- Publisher: Palgrave Macmillan
- ISBN-10: 1349543160
- ISBN-13: 9781349543168
- Format: 14 x 21.6 x 1.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
EXTRA 10 % discount with code: EXTRA
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- Author: D Yang
- Publisher: Palgrave Macmillan
- ISBN-10: 1349543160
- ISBN-13: 9781349543168
- Format: 14 x 21.6 x 1.9 cm, minkšti viršeliai
- Language: English English
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Reviews