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- Publisher: Information Science Reference
- Year: 2011
- Pages: 306
- ISBN-10: 1605663786
- ISBN-13: 9781605663784
- Format: 22.1 x 28.5 x 2.8 cm, hardcover
- Language: English
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Ubiquitous Commerce for Creating the Personalized Marketplace (e-book) (used book) | bookbook.eu
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Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.
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- Publisher: Information Science Reference
- Year: 2011
- Pages: 306
- ISBN-10: 1605663786
- ISBN-13: 9781605663784
- Format: 22.1 x 28.5 x 2.8 cm, hardcover
- Language: English English
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.
Reviews