110,51 €
122,79 €
-10% with code: EXTRA
Tweening the Girl; The Crystallization of the Tween Market
110,51 € 
- We will send in 10–14 business days.
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently the news media, as one of «capitalism's most valuable customers». Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «twee…
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- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433121751
- ISBN-13: 9781433121753
- Format: 14.7 x 21.1 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Tweening the Girl; The Crystallization of the Tween Market (e-book) (used book) | bookbook.eu
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Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently the news media, as one of «capitalism's most valuable customers». Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «tweenhood», which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.EXTRA 10 % discount with code: EXTRA
110,51 €
122,79 €
We will send in 10–14 business days.
The promotion ends in 15d.04:31:48
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433121751
- ISBN-13: 9781433121753
- Format: 14.7 x 21.1 x 1.5 cm, softcover
- Language: English English
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently the news media, as one of «capitalism's most valuable customers». Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «tweenhood», which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
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