- We will send in 10–14 business days.
/images/books/13457619/9783960671732.jpg)
- Author: Marri Sreenivasulu
- Publisher: Anchor Academic Publishing
- ISBN-10: 3960671733
- ISBN-13: 9783960671732
- Format: 14.8 x 21 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.11:32:15
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Marri Sreenivasulu
- Publisher: Anchor Academic Publishing
- ISBN-10: 3960671733
- ISBN-13: 9783960671732
- Format: 14.8 x 21 x 2 cm, minkšti viršeliai
- Language: English English
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Reviews