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- Author: Rajagopal
- Publisher: Palgrave Macmillan
- ISBN-10: 3030339254
- ISBN-13: 9783030339258
- Format: 14.8 x 21 x 1.9 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
About the Author
Acknowledgements
Preface
Section I: Theoretical Foundations
Chapter 1 Evolution of Marketing Scholarship
Chapter 2 Transgenerational entrepreneurship
Section II: Growth of Functional Perspectives
Chapter 3 Generations of Innovation and Technology
Chapter 4 Growth of Supply Chain Management
Chapter 5 Evolution of Decision making in Marketing
Chapter 6 Development of Consumer Behavior
Chapter 7 Industrial Marketing across Generations
Section III: Global Transformations
Chapter 8 Shifts in Market Competition
Chapter 9 Business Diplomacy and Corporate Social Initiatives
Chapter 10 Next Generation Market and Consumerism
Index Terms
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.00:58:14
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- Author: Rajagopal
- Publisher: Palgrave Macmillan
- ISBN-10: 3030339254
- ISBN-13: 9783030339258
- Format: 14.8 x 21 x 1.9 cm, kieti viršeliai
- Language: English English
About the Author
Acknowledgements
Preface
Section I: Theoretical Foundations
Chapter 1 Evolution of Marketing Scholarship
Chapter 2 Transgenerational entrepreneurship
Section II: Growth of Functional Perspectives
Chapter 3 Generations of Innovation and Technology
Chapter 4 Growth of Supply Chain Management
Chapter 5 Evolution of Decision making in Marketing
Chapter 6 Development of Consumer Behavior
Chapter 7 Industrial Marketing across Generations
Section III: Global Transformations
Chapter 8 Shifts in Market Competition
Chapter 9 Business Diplomacy and Corporate Social Initiatives
Chapter 10 Next Generation Market and Consumerism
Index Terms
Reviews