48,14 €
53,49 €
-10% with code: EXTRA
Transformation in Times of Crisis
Transformation in Times of Crisis
48,14
53,49 €
  • We will send in 10–14 business days.
Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a…
  • Publisher:
  • ISBN-10: 1637147554
  • ISBN-13: 9781637147559
  • Format: 15.2 x 22.9 x 3.1 cm, softcover
  • Language: English
  • SAVE -10% with code: EXTRA

Transformation in Times of Crisis (e-book) (used book) | bookbook.eu

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Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.

"I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine

"Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune

"The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co.

"The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM

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  • Publisher:
  • ISBN-10: 1637147554
  • ISBN-13: 9781637147559
  • Format: 15.2 x 22.9 x 3.1 cm, softcover
  • Language: English English

Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.

"I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine

"Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune

"The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co.

"The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM

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