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- Author: Jacob Jacoby
- Publisher: American Bar Association
- ISBN-10: 1627222650
- ISBN-13: 9781627222655
- Format: 18.2 x 25.8 x 5.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.
EXTRA 10 % discount with code: EXTRA
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- Author: Jacob Jacoby
- Publisher: American Bar Association
- ISBN-10: 1627222650
- ISBN-13: 9781627222655
- Format: 18.2 x 25.8 x 5.8 cm, kieti viršeliai
- Language: English English
The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.
Reviews