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- Author: Thomas Rudolph
- Publisher: Walter de Gruyter
- Year: 2017
- Pages: 84
- ISBN-10: 3110553899
- ISBN-13: 9783110553895
- Format: 17.8 x 25.4 x 0.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
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- Author: Thomas Rudolph
- Publisher: Walter de Gruyter
- Year: 2017
- Pages: 84
- ISBN-10: 3110553899
- ISBN-13: 9783110553895
- Format: 17.8 x 25.4 x 0.6 cm, softcover
- Language: English English
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Reviews