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- Author: Allison Netzer
- Publisher: Lioncrest Publishing
- ISBN-10: 1544531249
- ISBN-13: 9781544531243
- Format: 14 x 21.6 x 1.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It's time to connect with customers and create meaningful experiences.
In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you'll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 17d.07:09:40
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Allison Netzer
- Publisher: Lioncrest Publishing
- ISBN-10: 1544531249
- ISBN-13: 9781544531243
- Format: 14 x 21.6 x 1.4 cm, hardcover
- Language: English English
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It's time to connect with customers and create meaningful experiences.
In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you'll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.
Reviews