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- Author: Eric Clark
- Publisher: iUniverse
- ISBN-10: 145023139X
- ISBN-13: 9781450231398
- Format: 15.2 x 22.9 x 2.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do-and how and why.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Eric Clark
- Publisher: iUniverse
- ISBN-10: 145023139X
- ISBN-13: 9781450231398
- Format: 15.2 x 22.9 x 2.4 cm, softcover
- Language: English English
Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do-and how and why.
Reviews