254,24 €
282,49 €
-10% with code: EXTRA
The Visual Identity of the Book
254,24 € 
- We will send in 10–14 business days.
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of t…
282.49
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- Author: Christina Banou
- Publisher: Chandos Publishing
- ISBN-10: 0443191670
- ISBN-13: 9780443191671
- Format: 15.2 x 22.6 x 4.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of the book to nowadays in order to approach and explain current issues; Discuss aspects of visual information and aesthetics of the book.Further discuss reader engagement and personalized publishing services. Introduces promotion strategies and publishing policies based on the above. Provide a methodological framework that can also be used in book business The book can be used as a "manual" for publishing and for the book (in all its forms) of our era (covering a range of issues) with the aim to explain current trends and introduce new promotion methods and publishing strategies.EXTRA 10 % discount with code: EXTRA
254,24 €
282,49 €
We will send in 10–14 business days.
The promotion ends in 22d.23:43:35
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Christina Banou
- Publisher: Chandos Publishing
- ISBN-10: 0443191670
- ISBN-13: 9780443191671
- Format: 15.2 x 22.6 x 4.3 cm, minkšti viršeliai
- Language: English English
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of the book to nowadays in order to approach and explain current issues; Discuss aspects of visual information and aesthetics of the book.Further discuss reader engagement and personalized publishing services. Introduces promotion strategies and publishing policies based on the above. Provide a methodological framework that can also be used in book business The book can be used as a "manual" for publishing and for the book (in all its forms) of our era (covering a range of issues) with the aim to explain current trends and introduce new promotion methods and publishing strategies.
Reviews