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- Author: Thomas Hine
- Publisher: BACK BAY BOOKS
- ISBN-10: 0316365467
- ISBN-13: 9780316365468
- Format: 12.9 x 22.4 x 2.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.
EXTRA 10 % discount with code: EXTRA
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- Author: Thomas Hine
- Publisher: BACK BAY BOOKS
- ISBN-10: 0316365467
- ISBN-13: 9780316365468
- Format: 12.9 x 22.4 x 2.1 cm, softcover
- Language: English English
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.
Reviews