- We will send in 10–14 business days.
/images/books/13061943/9783319812472.jpg)
- Author: Mark Casson
- Publisher: Palgrave Macmillan
- ISBN-10: 3319812475
- ISBN-13: 9783319812472
- Format: 14.8 x 21 x 1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business - explaining empirical anomalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of monopoly and competition in the global economy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.22:45:33
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mark Casson
- Publisher: Palgrave Macmillan
- ISBN-10: 3319812475
- ISBN-13: 9783319812472
- Format: 14.8 x 21 x 1 cm, minkšti viršeliai
- Language: English English
Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business - explaining empirical anomalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of monopoly and competition in the global economy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business.
Reviews