- We will send in 10–14 business days.
/images/books/5413758/9781032011394.jpg)
- Author: James Mahoney
- Publisher: Routledge
- ISBN-10: 1032011394
- ISBN-13: 9781032011394
- Format: 15.6 x 23.4 x 1.4 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals.
Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.02:07:17
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: James Mahoney
- Publisher: Routledge
- ISBN-10: 1032011394
- ISBN-13: 9781032011394
- Format: 15.6 x 23.4 x 1.4 cm, minkšti viršeliai
- Language: English English
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals.
Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Reviews