37,52 €
41,69 €
-10% with code: EXTRA
The Stranger's Long Neck
37,52 € 
- We will send in 10–14 business days.
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.Understanding customer needs can be a diffic…
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- Author: Gerry McGovern
- Publisher: CONTINNUUM 3PL
- ISBN-10: 1408114429
- ISBN-13: 9781408114421
- Format: 16.8 x 23.1 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
EXTRA 10 % discount with code: EXTRA
37,52 €
41,69 €
We will send in 10–14 business days.
The promotion ends in 21d.00:25:33
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gerry McGovern
- Publisher: CONTINNUUM 3PL
- ISBN-10: 1408114429
- ISBN-13: 9781408114421
- Format: 16.8 x 23.1 x 1.5 cm, softcover
- Language: English English
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
Reviews