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- Author: Silke Specht
- Publisher: GRIN Verlag
- ISBN-10: 3656490570
- ISBN-13: 9783656490579
- Format: 14.8 x 21 x 0.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
EXTRA 10 % discount with code: EXTRA
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- Author: Silke Specht
- Publisher: GRIN Verlag
- ISBN-10: 3656490570
- ISBN-13: 9783656490579
- Format: 14.8 x 21 x 0.2 cm, softcover
- Language: English English
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
Reviews