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- Author: John Morrison
- Publisher: Palgrave Macmillan
- ISBN-10: 1349475351
- ISBN-13: 9781349475353
- Format: 14 x 21.6 x 1.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
EXTRA 10 % discount with code: EXTRA
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- Author: John Morrison
- Publisher: Palgrave Macmillan
- ISBN-10: 1349475351
- ISBN-13: 9781349475353
- Format: 14 x 21.6 x 1.1 cm, minkšti viršeliai
- Language: English English
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Reviews