- We will send in 10–14 business days.
/images/books/4295606/9780786472819.jpg)
- Author: Marilyn J Matelski
- Publisher: McFarland & Company
- ISBN-10: 0786472812
- ISBN-13: 9780786472819
- Format: 15 x 22.6 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via the soaps. This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.08:42:27
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Marilyn J Matelski
- Publisher: McFarland & Company
- ISBN-10: 0786472812
- ISBN-13: 9780786472819
- Format: 15 x 22.6 x 1.8 cm, softcover
- Language: English English
The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via the soaps. This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
Reviews