149,12 €
165,69 €
-10% with code: EXTRA
The Seven Principles of WOM and Buzz Marketing
149,12 € 
- We will send in 10–14 business days.
Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.
165.69
/https://libri-media.knygos-static.lt/bc4a9c9e-3c22-450e-9b60-7ccf76d176a8/1)
- Author: Panos Mourdoukoutas, George J. Siomkos
- Publisher: Springer-Verlag GmbH
- Year: 2009
- ISBN-10: 3642021085
- ISBN-13: 9783642021084
- Format: 15.9 x 24.1 x 1.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
The Seven Principles of WOM and Buzz Marketing (e-book) (used book) | bookbook.eu
Reviews
Description
Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.
EXTRA 10 % discount with code: EXTRA
149,12 €
165,69 €
We will send in 10–14 business days.
The promotion ends in 23d.20:32:30
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Panos Mourdoukoutas, George J. Siomkos
- Publisher: Springer-Verlag GmbH
- Year: 2009
- ISBN-10: 3642021085
- ISBN-13: 9783642021084
- Format: 15.9 x 24.1 x 1.5 cm, kieti viršeliai
- Language: English English
Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.
Reviews