- We will send in 10–14 business days.
/images/books/10826579/9781522557784.jpg)
- Publisher: Business Science Reference
- ISBN-10: 1522557784
- ISBN-13: 9781522557784
- Format: 21.6 x 27.9 x 2.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (e-book) (used book) | bookbook.eu
Reviews
Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.02:50:04
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Business Science Reference
- ISBN-10: 1522557784
- ISBN-13: 9781522557784
- Format: 21.6 x 27.9 x 2.1 cm, hardcover
- Language: English English
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Reviews