- We will send in 10–14 business days.
/images/books/9727078/9781433164262.jpg)
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433164264
- ISBN-13: 9781433164262
- Format: 15.2 x 22.9 x 1.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
The Rise and Fall of Mass Communication (e-book) (used book) | bookbook.eu
Reviews
Description
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 17d.11:32:09
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433164264
- ISBN-13: 9781433164262
- Format: 15.2 x 22.9 x 1.3 cm, hardcover
- Language: English English
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Reviews