- We will send in 10–14 business days.
/images/books/9877189/9781442643635.jpg)
- Author: Kyle Murray
- Publisher: University of Toronto Press
- ISBN-10: 1442643633
- ISBN-13: 9781442643635
- Format: 16.1 x 23.5 x 2.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.
The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 10d.08:51:41
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Kyle Murray
- Publisher: University of Toronto Press
- ISBN-10: 1442643633
- ISBN-13: 9781442643635
- Format: 16.1 x 23.5 x 2.1 cm, hardcover
- Language: English English
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.
The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Reviews