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- Author: Nadine Scholz
- Publisher: Springer Gabler
- Year: 2015
- Pages: 86
- ISBN-10: 3658098368
- ISBN-13: 9783658098360
- Format: 14.8 x 21 x 0.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
EXTRA 10 % discount with code: EXTRA
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- Author: Nadine Scholz
- Publisher: Springer Gabler
- Year: 2015
- Pages: 86
- ISBN-10: 3658098368
- ISBN-13: 9783658098360
- Format: 14.8 x 21 x 0.6 cm, minkšti viršeliai
- Language: English English
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Reviews