- We will send in 10–14 business days.
/images/books/3656150/9780521842655.jpg)
- Author: Alan M Rugman
- Publisher: Cambridge University Press
- ISBN-10: 0521842654
- ISBN-13: 9780521842655
- Format: 17.6 x 25.4 x 2.2 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.00:36:51
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alan M Rugman
- Publisher: Cambridge University Press
- ISBN-10: 0521842654
- ISBN-13: 9780521842655
- Format: 17.6 x 25.4 x 2.2 cm, hardcover
- Language: English English
Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
Reviews