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- Author: Jeff Fromm
- Publisher: Vicara Books
- ISBN-10: 1940858992
- ISBN-13: 9781940858999
- Format: 15.2 x 22.6 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.19:13:45
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jeff Fromm
- Publisher: Vicara Books
- ISBN-10: 1940858992
- ISBN-13: 9781940858999
- Format: 15.2 x 22.6 x 1.8 cm, minkšti viršeliai
- Language: English English
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.
Reviews