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- Author: Heather Savigny
- Publisher: CONTINNUUM 3PL
- ISBN-10: 1441106340
- ISBN-13: 9781441106346
- Format: 15.6 x 23.4 x 0.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
EXTRA 10 % discount with code: EXTRA
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- Author: Heather Savigny
- Publisher: CONTINNUUM 3PL
- ISBN-10: 1441106340
- ISBN-13: 9781441106346
- Format: 15.6 x 23.4 x 0.9 cm, minkšti viršeliai
- Language: English English
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
Reviews