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Description
America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: - Doing your homework beforehand
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