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- Author: Paul F Lazersfeld
- Publisher: University of North Carolina Press
- ISBN-10: 0807878979
- ISBN-13: 9780807878972
- Format: 13.7 x 21.1 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book--a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.
Originally published in 1946.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 13d.22:49:21
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Paul F Lazersfeld
- Publisher: University of North Carolina Press
- ISBN-10: 0807878979
- ISBN-13: 9780807878972
- Format: 13.7 x 21.1 x 1.3 cm, softcover
- Language: English English
This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book--a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.
Originally published in 1946.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Reviews