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- Author: Brad Flowers
- Publisher: Entrepreneur Press
- Year: 2020
- Pages: 180
- ISBN-10: 1599186667
- ISBN-13: 9781599186665
- Format: 15.2 x 22.6 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
NAME YOUR BUSINESS. TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between "cool" and clear
- Narrow down your list of names with five easy tests
The promotion ends in 
- Author: Brad Flowers
- Publisher: Entrepreneur Press
- Year: 2020
- Pages: 180
- ISBN-10: 1599186667
- ISBN-13: 9781599186665
- Format: 15.2 x 22.6 x 1.5 cm, minkšti viršeliai
- Language: English English
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between "cool" and clear
- Narrow down your list of names with five easy tests
Reviews