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- Author: Mark R Guerber
- Publisher: BiblioScholar
- ISBN-10: 124941525X
- ISBN-13: 9781249415251
- Format: 18.9 x 24.6 x 0.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
What is the optimal structure/organization to develop strategic communication (SC) at the HQDA/ASCC level? What mechanisms are best suited for dissemination of SC? This paper approaches the problem by discussing the operational requirement for SCs as a driver for how to organize and conduct SC at the Corps and below. The paper assumes that the Global War on Terror is a war for "hearts and minds" and contends that Army SC must engage targets both inside and outside the Area of Operations. The paper offers guidelines for the division of labor between different organizations as well as the focus of operations at different levels of command. Finally, the paper discusses modifications to mission type orders to synchronize SC with operations at all levels of command within the Corps, and offers recommendations to create enduring changes in doctrine, organization, training, materiel, logistics, personnel, and facilities (DOTMLPF).
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- Author: Mark R Guerber
- Publisher: BiblioScholar
- ISBN-10: 124941525X
- ISBN-13: 9781249415251
- Format: 18.9 x 24.6 x 0.2 cm, softcover
- Language: English English
What is the optimal structure/organization to develop strategic communication (SC) at the HQDA/ASCC level? What mechanisms are best suited for dissemination of SC? This paper approaches the problem by discussing the operational requirement for SCs as a driver for how to organize and conduct SC at the Corps and below. The paper assumes that the Global War on Terror is a war for "hearts and minds" and contends that Army SC must engage targets both inside and outside the Area of Operations. The paper offers guidelines for the division of labor between different organizations as well as the focus of operations at different levels of command. Finally, the paper discusses modifications to mission type orders to synchronize SC with operations at all levels of command within the Corps, and offers recommendations to create enduring changes in doctrine, organization, training, materiel, logistics, personnel, and facilities (DOTMLPF).
Reviews