29,96 €
33,29 €
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The Mind of the Market
29,96 € 
- We will send in 10–14 business days.
[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.--Los Angeles Times Book Review How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reve…
33.29
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- Author: Michael Shermer
- Publisher: St. Martins Press-3PL
- ISBN-10: 0805089160
- ISBN-13: 9780805089165
- Format: 13.9 x 20.5 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.--Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Entertaining and eye-opening, The Mind of the Market explains the real science of economics.EXTRA 10 % discount with code: EXTRA
29,96 €
33,29 €
We will send in 10–14 business days.
The promotion ends in 23d.15:52:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Michael Shermer
- Publisher: St. Martins Press-3PL
- ISBN-10: 0805089160
- ISBN-13: 9780805089165
- Format: 13.9 x 20.5 x 2.5 cm, minkšti viršeliai
- Language: English English
[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.--Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
Reviews