411,74 €
457,49 €
-10% with code: EXTRA
The Mass Marketing of Politics
411,74 € 
- We will send in 10–14 business days.
The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governa…
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- Author: Bruce I Newman
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761909583
- ISBN-13: 9780761909583
- Format: 17.3 x 22.4 x 1.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.EXTRA 10 % discount with code: EXTRA
411,74 €
457,49 €
We will send in 10–14 business days.
The promotion ends in 18d.14:29:52
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Bruce I Newman
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761909583
- ISBN-13: 9780761909583
- Format: 17.3 x 22.4 x 1.5 cm, hardcover
- Language: English English
The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
Reviews