- We will send in 10–14 business days.
/images/books/5745897/9781138088917.jpg)
- Author: Russell Schwartz
- Publisher: Routledge
- ISBN-10: 1138088919
- ISBN-13: 9781138088917
- Format: 15.8 x 23.1 x 2.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release (e-book) (used book) | bookbook.eu
Reviews
Description
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 17d.05:37:24
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Russell Schwartz
- Publisher: Routledge
- ISBN-10: 1138088919
- ISBN-13: 9781138088917
- Format: 15.8 x 23.1 x 2.3 cm, hardcover
- Language: English English
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.
In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Reviews