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- Author: Linda Gorchels
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071428682
- ISBN-13: 9780071428682
- Format: 15.9 x 22.9 x 2.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
EXTRA 10 % discount with code: EXTRA
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- Author: Linda Gorchels
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071428682
- ISBN-13: 9780071428682
- Format: 15.9 x 22.9 x 2.4 cm, hardcover
- Language: English English
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Reviews