- We will send in 10–14 business days.
/images/books/2798575/9780071347365.jpg)
- Author: Ronald E Yates
- Publisher: McGraw-Hill
- ISBN-10: 0071347364
- ISBN-13: 9780071347365
- Format: 16.1 x 23.7 x 2 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.21:50:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ronald E Yates
- Publisher: McGraw-Hill
- ISBN-10: 0071347364
- ISBN-13: 9780071347365
- Format: 16.1 x 23.7 x 2 cm, hardcover
- Language: English English
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
Reviews