- We will send in 10–14 business days.
/images/books/11375155/9781606491713.jpg)
- Author: Stella Minahan
- Publisher: Business Expert Press
- ISBN-10: 1606491717
- ISBN-13: 9781606491713
- Format: 15.2 x 22.9 x 0.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.23:33:58
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Stella Minahan
- Publisher: Business Expert Press
- ISBN-10: 1606491717
- ISBN-13: 9781606491713
- Format: 15.2 x 22.9 x 0.9 cm, minkšti viršeliai
- Language: English English
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Reviews