- We will send in 10–14 business days.
/images/books/13370861/9783834920188.jpg)
- Author: Jan Hendrik Schumann
- Publisher: Gabler Verlag
- Year: 2009
- Pages: 265
- ISBN-10: 3834920185
- ISBN-13: 9783834920188
- Format: 14.8 x 21 x 1.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
The Impact of Culture on Relationship Marketing in International Services (e-book) (used book) | bookbook.eu
Reviews
Description
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.04:55:16
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jan Hendrik Schumann
- Publisher: Gabler Verlag
- Year: 2009
- Pages: 265
- ISBN-10: 3834920185
- ISBN-13: 9783834920188
- Format: 14.8 x 21 x 1.6 cm, minkšti viršeliai
- Language: English English
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Reviews