263,96 €
293,29 €
-10% with code: EXTRA
The Hard Sell of Paradise
263,96 € 
- We will send in 10–14 business days.
The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of Hawai'i for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with…
293.29
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- Author: Jason Sperb
- Publisher: State University of New York Press
- ISBN-10: 1438487738
- ISBN-13: 9781438487731
- Format: 15.2 x 22.9 x 2.1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of Hawai'i for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.EXTRA 10 % discount with code: EXTRA
263,96 €
293,29 €
We will send in 10–14 business days.
The promotion ends in 23d.17:42:30
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jason Sperb
- Publisher: State University of New York Press
- ISBN-10: 1438487738
- ISBN-13: 9781438487731
- Format: 15.2 x 22.9 x 2.1 cm, kieti viršeliai
- Language: English English
The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of Hawai'i for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.
Reviews