167,75 €
186,39 €
-10% with code: EXTRA
The Guide to Earned Media
167,75 € 
- We will send in 10–14 business days.
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of deve…
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- Author: Annie Pace Scranton
- Publisher: Kogan Page
- ISBN-10: 1398611077
- ISBN-13: 9781398611078
- Format: 15.6 x 23.4 x 1.6 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, up-to-date elevator pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.EXTRA 10 % discount with code: EXTRA
167,75 €
186,39 €
We will send in 10–14 business days.
The promotion ends in 19d.13:02:50
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Annie Pace Scranton
- Publisher: Kogan Page
- ISBN-10: 1398611077
- ISBN-13: 9781398611078
- Format: 15.6 x 23.4 x 1.6 cm, hardcover
- Language: English English
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, up-to-date elevator pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
Reviews