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- Author: Magali A Delmas
- Publisher: STANFORD BUSINESS BOOKS
- ISBN-10: 1503600866
- ISBN-13: 9781503600867
- Format: 15.8 x 23.1 x 2.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.
EXTRA 10 % discount with code: EXTRA
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- Author: Magali A Delmas
- Publisher: STANFORD BUSINESS BOOKS
- ISBN-10: 1503600866
- ISBN-13: 9781503600867
- Format: 15.8 x 23.1 x 2.8 cm, kieti viršeliai
- Language: English English
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.
Reviews