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- Author: Marian Salzman
- Publisher: St. Martin's Griffin
- ISBN-10: 1403975485
- ISBN-13: 9781403975485
- Format: 14.3 x 22.9 x 1.7 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around übersexuals and metrosexuals--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
EXTRA 10 % discount with code: EXTRA
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- Author: Marian Salzman
- Publisher: St. Martin's Griffin
- ISBN-10: 1403975485
- ISBN-13: 9781403975485
- Format: 14.3 x 22.9 x 1.7 cm, minkšti viršeliai
- Language: English English
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around übersexuals and metrosexuals--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
Reviews