- We will send in 10–14 business days.
/images/books/14962906/9781541705821.jpg)
- Author: Brent Adamson
- Publisher: PublicAffairs
- ISBN-10: 1541705823
- ISBN-13: 9781541705821
- Format: 15.2 x 23.8 x 2.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecision
Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it?
Traditional sales methods are all carefully designed to change the way customers think of sellers--to win customers' business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers' confidence in themselves and their ability to make large-scale, collective decisions on behalf of their company.
Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world's best leaders and sales professionals, Title TK provides a blueprint for a completely new approach to selling. Using the authors' unique framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 24d.00:29:06
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Brent Adamson
- Publisher: PublicAffairs
- ISBN-10: 1541705823
- ISBN-13: 9781541705821
- Format: 15.2 x 23.8 x 2.8 cm, kieti viršeliai
- Language: English English
This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecision
Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it?
Traditional sales methods are all carefully designed to change the way customers think of sellers--to win customers' business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers' confidence in themselves and their ability to make large-scale, collective decisions on behalf of their company.
Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world's best leaders and sales professionals, Title TK provides a blueprint for a completely new approach to selling. Using the authors' unique framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.
Reviews