34,73 €
38,59 €
-10% with code: EXTRA
The First Adman
The First Adman
34,73
38,59 €
  • We will send in 10–14 business days.
The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and e…
38.59
  • Publisher:
  • Year: 2012
  • Pages: 212
  • ISBN-10: 1906469393
  • ISBN-13: 9781906469399
  • Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
  • Language: English
  • SAVE -10% with code: EXTRA

The First Adman (e-book) (used book) | Gary Hicks | bookbook.eu

Reviews

(2.83 Goodreads rating)

Description

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

EXTRA 10 % discount with code: EXTRA

34,73
38,59 €
We will send in 10–14 business days.

The promotion ends in 22d.18:27:05

The discount code is valid when purchasing from 10 €. Discounts do not stack.

Log in and for this item
you will receive 0,39 Book Euros!?
  • Author: Gary Hicks
  • Publisher:
  • Year: 2012
  • Pages: 212
  • ISBN-10: 1906469393
  • ISBN-13: 9781906469399
  • Format: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
  • Language: English English

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

Reviews

  • No reviews
0 customers have rated this item.
5
0%
4
0%
3
0%
2
0%
1
0%
(will not be displayed)