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- Author: Roland Barthes
- Publisher: University of California Press
- Pages: 351
- ISBN-10: 0520071778
- ISBN-13: 9780520071773
- Format: 15.3 x 22.8 x 2.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In his consideration of the language of the fashion magazine-the structural analysis of descriptions of women's clothing by writers about fashion-Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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- Author: Roland Barthes
- Publisher: University of California Press
- Pages: 351
- ISBN-10: 0520071778
- ISBN-13: 9780520071773
- Format: 15.3 x 22.8 x 2.2 cm, minkšti viršeliai
- Language: English English
In his consideration of the language of the fashion magazine-the structural analysis of descriptions of women's clothing by writers about fashion-Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
Reviews