- We will send in 10–14 business days.
/images/books/5646086/9781108482578.jpg)
- Author: Paul Belleflamme
- Publisher: Cambridge University Press
- ISBN-10: 1108482570
- ISBN-13: 9781108482578
- Format: 21.6 x 24.9 x 2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.08:41:20
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Paul Belleflamme
- Publisher: Cambridge University Press
- ISBN-10: 1108482570
- ISBN-13: 9781108482578
- Format: 21.6 x 24.9 x 2 cm, kieti viršeliai
- Language: English English
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
Reviews