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- Author: Adam Hamadache
- Publisher: CreateSpace Independent Publishing Platform
- ISBN-10: 198623553X
- ISBN-13: 9781986235532
- Format: 14 x 21.6 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.
The promotion ends in 
- Author: Adam Hamadache
- Publisher: CreateSpace Independent Publishing Platform
- ISBN-10: 198623553X
- ISBN-13: 9781986235532
- Format: 14 x 21.6 x 0.8 cm, minkšti viršeliai
- Language: English English
The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.
Reviews